You DO NOT need to understand it all to get ready.
If you are like most business owners, you’re probably wondering what the Metaverse is and how it will affect your business. You are also wondering how to take advantage of it.
Here are seven easy ways to get ready for the Metaverse right now.
- Understand the concept of the Metaverse
- Watch for opportunities to advertise on Meta (Facebook)
- Raise brand awareness or promote a product with your own NFT
- Learn how to create virtual reality (VR) content
- Get involved in virtual real estate
- Consider ways to gamify your brand
- Be sure that your trademarks are protected in the Metaverse
1. Understand the concept of the Metaverse
The good news is that you DO NOT have to understand it all. You just need to familiarize yourself with the concept of the Metaverse and the platforms that will power it. That way, you can make informed decisions about when and how to start your entry into the Metaverse.
Just know that the Metaverse is a virtual environment that will allow users to interact and engage with each other.
2. Watch for opportunities to advertise on Meta (Facebook)
You can be sure that Meta will offer virtual advertising at some point. You may be able to create Facebook Ads in the Metaverse, in addition to building your virtual store or service.
3. Raise brand awareness or promote a product with your own NFT
You DO NOT need to be a “techie” for this. You can outsource the process just like you can outsource an app. An NFT with your name or logo is a great way to get attention and some practical experience for the future.
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4. Learn how to create (or buy) virtual reality (VR) content
Here again, you DO NOT need to be a “techie.” You can outsource the content development process just like you can outsource development of an app. Virtual reality content is a great way to get attention and gain experience for the future.
5. Get involved in virtual real estate
Owning virtual real estate comes with the same two advantages as physical real estate. It’s an investment that you may be able to resell or rent out. Also, you can use it for your business.
6. Consider ways to gamify your brand
Games will be a major part of the Metaverse, just like apps and NFTs. Plus, it’s easier than ever to create games. For example, Nike and Panera are creating virtual worlds to accompany their physical products and services. You don’t need the scale of a brand like Nike to engage customers with a branded game.
7. Be sure that your trademarks are protected in the Metaverse
Trademarks need specific protections for virtual goods and services in the Metaverse. The process of trademarking a brand for the Metaverse usually takes more than a year. So, it makes sense to get started with a new trademark application now so that you can focus on executing your Metaverse business plans.
Final Thoughts
As the world becomes increasingly digitized, and we move closer to immersive virtual realities, businesses need to start thinking about how to enter the virtual world of the Metaverse – and how to monetize it. The Metaverse will be a reality in the next few years, and even if your business is not involved in cryptocurrencies, gaming, or virtual reality, the Metaverse will affect you. Preparing now will ensure that you’re not left behind. Start now!
Do you need help with your trademark?
For more than twenty years, Michael Kondoudis has been the go-to trademarking expert for businesses of all shapes and sizes. Michael is a USPTO-licensed trademark and patent attorney, educator, speaker, and author of the Amazon best-seller: Going From Business Owner to Brand Owner. He is also an authority trusted by national news media on major trademark stories.
Fun Facts: Michael is a member of the Bar of the U.S. Supreme Court and an actual rocket scientist (B.S. Astronomy and Astrophysics, Indiana University 1994).
